minimalism+ By Inder Bedi
One of our sales reps just returned from a trip to London and was a little disappointed at what she felt was a lack of new trends in the marketplace.
We had an interesting discussion about minimalism and how this trend of clean lines and no logos is starting to take shape.
This is of course music to our ears at MATT & NAT as the clean aesthetic with a focus on utility has always been at the basis of our craft. From Japanese and Scandinavian design influences to a focus on utility with details that pop and perform, it’s a design language that we’ve been speaking for almost 20 years….
There’s a great article in the April issue of Elle Canada that discusses how minimalism also applies to a simpler lifestyle: working fewer hours, making the right choices, evolving past the simple ‘less is more’. Karim Rashid and Ennio Capasa go on to say that it’s not simply the cold minimalism of the 90’s coming back but a warmer minimalism or sensualism as coined by Rashid.
“What minimalism is really about is a reassessment of your priorities so that you can strip away the excess stuff-the possessions and ideas and relationships and activities-that don’t bring value to your life” Colin Wright, exilelife.com
BRING VALUE TO YOUR LIFE- everything you do, are involved with, all your relationships, when you make ‘value added’ a priority, your time starts to become that much more valuable…as it should be
Is minimalism the new consumerism ?http://www.upgradereality.com/minimalist-lifestyle/