The evolution of the Sid
The fun part of designing bags here at MATT&NAT is that we’re a small family. We’re a creative team of 3, and an office of 12 . Designing the bags involves a lot of style research, grabbing inspiration from our trips and bouncing ideas back and forth in our office. Every bag goes through a little torture before we are completely satisfied. The Sid was originally inspired by a Japanese man on a flight back from California who was dressed impeccably wearing a neat shaped bag. As we approached, we snatched a photo of him to keep for inspiration. His edgy style translated into many of our design choices. The big zippers and strong lines resulted from it.
Our first prototype had a large front zipper pocket and more stitching details. After wearing the bag for a few weeks, we decided to come back to simplicity and functionality. The button pocket in the front and simple lines were a result of this.
The Sid is meant for every day wear. I personally love it for weekends when you need a little extra shopping room! We are currently designing our Fall/Winter 14 collection. Stay tuned for what’s in store!