Introverts and the quiet revolution : A post by Inder
One of our webinars this week was brought to us by the lovely folks over at STYLESIGHT regarding fall 2014 trends. Beyond the multitude of movements and happenings that will be shaping up the next 18 months, 1 in particular caught my eye on a totally different level, quietude and introverts. Apparently the 20th century was the century of extroverts, lots of noise, bigger is better. The 21st century seems to be lead by a group that is a little quieter, one may even say a little modest.
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled “quiet,” it is to introverts that we owe many of the great contributions to society–from van Gogh’s sunflowers to the invention of the personal computer.
As a brand and community we like to consider ourselves under the radar, it’s where we feel the most comfortable. It’s also not by coincidence that some of the brands we appreciate are somewhat understated, acne, m0851, margiela…
I’m not sure if I’ll be picking up Susan Cain’s book: The Power of the Introvert but I am curious to see if fashion for fall ’13 will have an understated, quiet confident feel to it.