Maybe Lou Reed was right – By Dina
I recently came across this text from Kevin Lyons, a designer and illustrator that has worked with the likes of Nike, Converse, and Coca-Cola,among others… Not only does he relate this piece to one of our favorite bands – the Velvet Underground—but in a way, this reflects how we approach our design process. The Velvet Underground was formed in a 60’s, a decade that broke many fashion traditions, mirroring social movements during the period. I don’t know if it’s the social change that happened during that time, the development of a counterculture, or the will to break conventions, but there is something deeply inspiring that we keep coming back to in term of music, art, architecture and design. I especially cannot get enough of the 60’s photography section in LIFE’s website. I’m particularly in love with this one lately:
But to go back to the quote, we’ve been designing since 1995, with ample time to have our fair share of changes of hearts, and it was at times a winding road to figure out just how to be. As creative people, it can be hard to let go things, but it’s very liberating. We’ve come to a place where we focus about the process, concentrating our attention on the purpose and simplicity of what we do; the rest comes on its own.