Fashion in the Age of Social Media – By Inder
The 2002 futuristic thriller ‘Minority Report’ is not looking so distant any more….
Sales at the retail level have been relatively flat for many fashion brands since the start of the recession yet e.commerce sales for some have increased as much as 30 % year over year.
Social media has presented a whole new opportunity for connecting with customers as never before. We recently celebrated reaching 25,000 facebook followers at MATT & NAT and we are seeing ROI on digital/web initiatives that make traditional advertising such as radio and print look negligible.
Check out this great profile on Angela Ahrendts, the CEO of BURBERRY, inspiration for all of us that are trying to keep up with this ever evolving world. Hoping to plant some digital seeds in your psyche over the weekend, have a great one !