A Matter of Taste: Vegan Chef Jay Astafa Raises the (Ethical & Edible) Bar—By Nell Alk

May 16, 2013 in Food, Uncategorized

April showers brought more than May flowers this season in NYC. Indeed, last month brought remarkable vegan fine dining to Manhattan’s Lower East Side, two nights that this month attendees still can’t stop talking—and writing—about.

The Old Bowery Station, on April 25 and April 26, played host to 20-year-old plant-based chef Jay Astafa’s restaurant concept, Jay Kitchen. The transient but transformative pop-up wowed crowds of roughly 80 – 90 people each evening, which translated to about 1,360 plates total, as the sit-down dinner consisted of eight carefully curated courses.

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Photo by Hulya Provenzano

The menu featured several palate pleasing dishes, but perhaps most memorable, at least to my mind, were the nut cheeses. From a cashew chévre crostini topped with ramps to a homemade cheese plate (featuring aged cashew cheese and brie with strawberry-rhubarb compote, orange infused bee-free honey and rosemary-almond crackers), there was much to indulge in, not to mention rave about on Instagram.

Beyond blowing folks’ minds with rich and creamy cruelty-free cheese, kitsch also made a cameo, in the form of caramel popcorn treated to liquid nitrogen. Entitled dragon’s breath, the salty-but-mostly-sweet morsels titillated the tongue and made for some entertaining exhales.

“This menu was inspired by fun,” Astafa told me. “I wanted to do something fun.”

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 Photo by Erin “Red” Grayson

Born, raised and based in Long Island, Astafa said farewell to flesh six years ago, at age 14. He explains, “After watching a PETA video, I made the connection that meat comes from animals. I couldn’t eat meat anymore after that.” Following this realization, he had another, maybe more profound, awakening: “I remember, it was Halloween. I was trick-or-treating at that time and eating candy with milk in it. Every time I consumed dairy, as well as eggs, I felt guilty. So I became vegan.”

Astafa grew up in a foodie household, however, as his family owned and operated an Italian restaurant, called Three Brothers Pizza Café. Instead of being discouraged by their conventional cuisine, four years ago he asked if he might supplement the menu a bit. As the cliché saying goes, the rest is history.

Astafa continues to craft compassionate meals at the casual suburban spot, but has in the past year developed a desire (in addition to a business plan) to open a gourmet establishment in New York City proper. Presently studying restaurant management at The International Culinary Center (formerly The French Culinary Institute), Astafa has high hopes of garnering savvy investors’ support and competing with some of NYC’s finest, from Candle 79 to Blossom, Pure Food and Wine to Dirt Candy.

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I recently sat down with Astafa to discuss this achievable dream, one for which many a local conscientious consumer is waiting anxiously to come true. We also talked about his trajectory, techniques and a whole lot more.

When did you realize you aspired to be a chef?

As soon as I became vegan. It opened a whole culinary world for me. I discovered so many different ingredients. I would watch Food Network all the time, to teach myself how to cook. I even had a food blog when I was 15. If I weren’t vegan, I don’t think I would be a chef. I was aspiring to be an actor, actually.

When did your diet and lifestyle shift infiltrate the family restaurant menu?

In 2009. By then I had been teaching myself how to cook vegan for about a year-and-a-half. To my dismay, there weren’t any vegan dining options on Long Island. Then I discovered Daiya. I was like, Why not just add vegan cheese to the pizzas? I created a modest vegan menu, and at first traffic was slow. No one knew about us, because we didn’t advertise. I was so happy when even just a few people each day ordered from my menu. A few months later, I created a full vegan menu, and it was written about in The New York Times. That’s how it started. It was all word of mouth.

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From how far do people travel to dine at Three Brothers?

It’s not just Long Island. It’s Manhattan, it’s Brooklyn, it’s all over. Three Brothers is definitely a destination restaurant.

Are there non-vegan skeptics that try the vegan dishes?

We get people who aren’t vegan who order vegan food and are so surprised. Now, I want to open a restaurant that’s entirely vegan!

Tell me more about that.

I want to open Jay Kitchen, a vegan fine dining restaurant. I want to do something that hasn’t been done in New York City yet. NYC’s foodie scene focuses so much on meat. That’s the trend. I think meat is passé. It’s time for something new. I want to show people that you can enjoy innovative food that doesn’t involve harming animals. That’s my mission.

Which was presented at your pop-up. How did that materialize?

Originally, I had hoped to open my own brick-and-mortar restaurant by early 2013, but my concept changed, evolving for the better. In the meantime, I was looking for a fun way to share what I was working on. So, I decided to do a pop-up. Spring is my favorite time of year; there are so many awesome vegetables in season, which I saw as the centerpiece of my menu. Most people think vegetables are side dishes, but they can easily take center stage. I also wanted to emphasize foods people don’t typically think can be vegan, like cheese.

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Oh, for sure. From where did you draw inspiration?

For a couple of the cheeses, like the Brie, I was inspired by Miyoko Schinner’s Artisan Vegan Cheese. She’s created recipes for so many different kinds of plant-based cheeses. It’s one of my favorite cookbooks. Spring was also an inspiration, as mentioned. Another inspiration was fun. I wanted guests to have a fun gourmet dining experience. Lastly, and tied to fun, but also innovation, I incorporated modern molecular gastronomy techniques, something you don’t often encounter in NYC’s vegan scene.

Can you speak to a couple of these techniques? I know there was the liquid nitrogen caramel popcorn…

There was a technique for the caviar called spherification. The soup had a foam made from chive oil. I also used a lot of neat equipment, such as a PolyScience Smoking Gun. It’s a really cool tool—you can cold smoke anything! I used it on the cauliflower. For dessert we used caramel powder, made from tapioca maltodextrin. The tapioca absorbs the fat, and turns the caramel into powder. When you eat the caramel powder, it melts into caramel. This was dusted on top of the chocolate tart.

Yum! What was a fan favorite across the board?

Guests really loved the ravioli. People can get vegan ravioli in NYC, but not like you find in Italian restaurants like, for instance, at Babbo. Mine was inspired by Mario Batali. I wanted to make a vegan version. I make my own cashew cream butter and my own cashew Parmesan. The pasta is homemade, too. Instead of eggs, I use silken tofu. That’s an excellent egg replacement for pasta. Eggs make the pasta soft, and silken tofu provides the same effect.

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I remember it melted in my mouth. So dope. What did guests think of the cheese plate?

People loved the cheese plate. There was a woman there, not a vegan, who is a big Brie lover. She raved, This tastes just like Brie! That was a rewarding compliment. People imagine vegans can’t eat cheese, but that’s not true: there’s a whole world of plant-based cheeses out there.

Vegan cheese is having a major moment right now.

2013 is the year of vegan cheese. Treeline, Dairy Tree, Kite Hill, Parmela. Good ol’ Dr. Cow and Punk Rawk

Six years ago, there weren’t any vegan cheeses that tasted good. Now, so many are coming out, including some that melt. It’s really changing our world. There’s no longer an excuse not to be vegan. And it’s definitely growing more popular. When I first became vegan, many people didn’t know what it was. Now, everyone recognizes the term.

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Absolutely. Who in the vegan community do you look up to?

Isa Chandra Moskowitz and Terry Hope Romero. Their book, Veganomicon, was one of the first books I bought when I became vegan. They inspired me to learn how to cook. Before that, I didn’t know anything about vegan cooking.

What’s so special about your edible offerings? What do you bring to the table, so-to-speak?

A lot of the stuff on my menu I can’t just go get from the store the same day. I have to pre-plan. I make a lot of ingredients from scratch, like the butter and cheese. Beyond this and the modern methods I mentioned earlier, in general I simply like creating a one-of-a-kind dining experience.

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Your future looks bright. What are you most looking forward to post-pop-up?

I can’t wait ’til I actually do that every day. I was sad it was over after two nights. I’ve been dreaming of opening a vegan restaurant in NYC for so long! Right now I am working on finding a location and a backer. 2013 has been wonderful so far, and I’m excited about what’s to come.

Interested in investing or know someone else who would be down to discuss backing this talented and ambitious vegan chef? Have access to a viable venue in NYC, or have other ideas to help him make this fine dining dream a reality? Reach Jay Astafa at jaykitchennyc@gmail.com.

 Unless otherwise specified, photos courtesy of Rachel Durga Page.

A Fashionable Night for Farm Animals—By Nell Alk

May 9, 2013 in Design, Events, Uncategorized

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Two seemingly incongruous worlds collided this past Saturday night in New York City’s Hell’s Kitchen neighborhood. At SIR Stage37, steps from the Westside Highway, fashion fans and animal lovers alike gathered to toast both.

A runway show, cocktail party and auction, the swank Fashion Loves Animals soirée at once honored designer Leanne Mai-ly Hilgart and her cruelty-free company Vaute Couture, as well as fundraised for Farm Sanctuary, one of the nation’s foremost animal protection organizations.

“Farm Sanctuary has always been my most favorite place on earth,” Leanne beamed to a captive audience following the main event. “Honestly, it’s amazing.”

Hilgart in February wowed a considerable crowd and attracted mainstream media attention when her brand became the first all-vegan fashion label to show in the history of New York Fashion Week. Her presentation—which, in addition to showcasing autumn/winter ready-to-wear, also featured adoptable dogs alongside models—secured coverage in and on outlets like US News & World Report and CNN, the latter dubbing Hilgart “the rebel of Fashion Week.” Which is, in case it isn’t apparent, a compliment. No fur, no leather, no wool, no down, no silk—nothing derived from an animal. Just innovative and attractive alternatives.

“Events like this are very inspiring. It’s a way to recognize entrepreneurs who are making a difference, by producing products—in this case fashion products—that do not cause animals to suffer. We need more of that. We need more young people to get involved in creating positive change. Leanne’s done an amazing job with Vaute Couture.”

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As with her first iteration three months ago, Hilgart enlisted Joshua Katcher of Brave GentleMan and Monisha Raja of Love Is Mighty to complete her ensembles with cruelty-free footwear. Katcher’s collaboration with Novacas has in the past year yielded the most attractive men’s shoes on the market. And Raja didn’t disappoint with her eye-catching heels, each woven out of otherwise landfill-bound biscuit wrappers.

Whimsy could also be seen in Hilgart’s youthful line. Comprised of myriad sweet pieces and her classic coats, perhaps most coveted were her patterned dresses with skin-baring star and heart cutouts at the upper back.

“I just love hearts and stars,” Leanne gushed. “To have a playful element to things, that’s really important to me. I think people take fashion too seriously.”

Keeping with the evening’s theme of fun, food vied with fashion (and adorable dogs) for the limelight. Twenty-year-old chef Jay Astafa volunteered his services, churning out savory hors d’oeuvres, while pasty chef Fran Costigan pleased palates with decadent desserts.

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“I really wanted to get involved with Farm Sanctuary,” said Astafa, who—beyond passing apps like cashew chévre crostini with ramps and mac ‘n’ cheese bites (both of which were ridiculously delicious)—also donated a four-course gourmet meal for ten.

Of his generous gift, which commanded a $1,000 bid-donation, Astafa shrugged, “Cooking for ten people is easy, and I wanted to do something nice for animals.”

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Astafa wasn’t alone in this. Also up for auction were Love Is Mighty flats, The Body Shop bath and beauty loot and a Brave GentleMan custom tailored blazer, among other things.

Partygoers were equally smitten over the Matt & Nat handbags, briefcases and backpacks that male and female models carried down the catwalk. The mother of an intern even later tried to buy one off of Hilgart. “I’m like, I’m sorry, I have no control over that,” Hilgart laughed while recalling the incident. “People love the Matt & Nat bags.”

What’s more, unlike a lot of animal advocacy happenings, albeit comparably lovely, Fashion Loves Animals drew fashion industry insiders. So, when Baur addressed guests, many were hearing his wise words and viewing his compelling slides for the first time, which is critical.

“Every day we make choices,” he began. “It’s about living in a way that’s more humane, more kind. These animals [at Farm Sanctuary] get to be who they are. They get to express, which is part of fashion, too. Animals on factory farms in cages can’t.”

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Hilgart put it quite nicely when she explained to me her aesthetic motivation.

“I’ve always loved Sailor Moon in terms of design. [But, she also has] this amazing story. [She’s] a normal earth girl [who] tries to save a cat. The cat turns out to be a magical cat [that] gives [Sailor Moon] superpowers!”

Hilgart at last brought the creative concept full circle, “I feel like, that’s what life is. If you help others, you find your superpowers. And that’s true for everyone.”

Photos courtesy of Max Gordon.

Filmmaker Liz Marshall Discusses Haunting Doc “The Ghosts In Our Machine” – By Nell Alk

May 7, 2013 in film, Uncategorized

LIZ MARSHALL

“I feel a tremendous sense of obligation and responsibility for this film to reach the people,” award-winning filmmaker Liz Marshall told me when we spoke on the phone recently. Even in the midst of preparing for its premiere, Marshall took time to discuss her much-buzzed-about film, The Ghosts In Our Machine.

A compelling documentary about both the ubiquity and the invisibility of animals in our world, Ghosts follows animal photographer Jo-Anne McArthur as she traverses heartbreaking and heartwarming terrain, figurative and literal alike.

JO-ANNE MCARTHUR

“I wouldn’t say that I take photographs of animals,” McArthur says in the film. “I would say that I photograph the predicaments that animals are in because of humans.”

McArthur travels Canada, the United States and Europe, in each location documenting something (and someone—countless someones) different. From caged critters on fur farms to claustrophobic aquaria, from skittish lab beagles to formerly confined dairy cows making an escape, we become members of her critical mission: to uncover what’s at once hidden in plain sight, as well as what’s beyond the environs of our everyday encounters.

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Food, fashion, entertainment and research—Ghosts explores each of these areas of exploitation, and does so with taste and tact, grace and gumption. Gorgeously shot and meticulously edited, it’s no wonder this aesthetic gem premiered at Hot Docs Canadian International Documentary Film Festival and, I’m told, received a standing ovation.

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“This is a film designed to open the door to deeper awareness, or awareness for the first time,” explained Marshall as we concluded our call. “I hope people understand it, that’s all.”

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Please read on for more from the talented auteur filmmaker. Then, peruse the interactive section of Ghosts’ site, which supplies an immersive introduction to the film. And, if you’re in Toronto, snag tickets to the theatrical release at Carlton Cinema between May 31 and June 6, as Ghosts is poised to resonate well into the future, long after the sentient beings we meet on screen are gone.

Why does this story need to be told?

Because it’s a significant social issue. I think it is being told, in various ways, by all kinds of incredible, multimedia [people] around the world: thinkers, writers, speakers, activists. I’m just adding to the way it’s being told. I’m adding a new language to tell this story, which has been around for quite some time. But, it’s all about how it’s told. The biggest challenge since I started developing it in 2010 has been trying to find the right tone. The right way to anchor the “animal question” to a story that could then be universally accessible. In terms of filmmaking, I think The Ghosts In Our Machine is [serving] a useful—and powerful—purpose at this particular juncture in history. We’re telling this story in a way that, I believe, [will be] received by a larger demographic.

How did you arrive at the title? Why “our machine” and not “the machine”?

[The latter] is all over the internet. Every possible genre has appropriated this phrase, especially science fiction. So, I decided on The Ghosts In Our Machine. The “our” in the title is very significant because, the way I see it, the “machine” is not an abstract notion outside ourselves. We are the machine. We feed the machine, as consumers, and we have the power to make a difference and change the way things are. In that regard, The Ghosts In Our Machine turns it on the viewer. It says to the audience, Well, what can you do?

 Absolutely. With that said, when and why did you become vegan?

I became vegetarian when I was 18 because I read John Robbins’ amazing book, Diet for a New America. It really radicalized the way I think about animals, the environment and food production. But, I slipped occasionally. I would forget why I was vegetarian. I would sometimes eat fish or chicken. But, when I [got together with] my partner, Lorena, nine years ago, she reopened my eyes to the animal rights issue. I chose to become vegan when I started developing The Ghosts In Our Machine, about three years ago.

 Onto the nitty-gritty, what was it like sneaking into a fur farm and filming?

That was my first time doing any kind of animal investigation. And it was really, really, really hard. As a social issue filmmaker, I’ve been to the frontlines of human atrocities all over the world—war-torn countries, HIV AIDS in Sub-Saharan Africa, poverty-stricken slums in parts of Africa and South America, things like that—but I’ve never done a documentary that focused on animals caught within this machine. It makes you wonder how we can do this to other species. I don’t understand it.

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I am comparably perplexed. On a separate note, it’s incredible the pristine production, especially given the circumstances and crew size. You had, like, five people (crew included) plus security on watch outside, right? Wasn’t that tough and super risky?

We took equipment that was very conducive to doing fieldwork. Yes, we were definitely several people, but it was a tight ship, let’s put it that way. Very, very, very well-planned. [We] were planning that investigation for five months leading up to it.

I can’t even imagine. So, your film focuses on several specific things, like fur farms, lab beagles, aquaria and dairy cows. How did you determine what elements of abuse (and rescue) to incorporate, given the pool of options is so vast?

In total, there’s about 180 hours of footage. The film is 92 minutes long. I wanted there to be one investigation story. I didn’t want more than one, because I think it would be overwhelming. I definitely wanted there to be a couple of rescue stories. The film ebbs and flows between witnessing animal use and then animals living in peaceful, happy, loving environments, like Farm Sanctuary. It was important to try to create that balance. People will not want to watch this film if, from beginning to end, it’s all about animal abuse. Ultimately, I want people to walk away with a new understanding of animals, as truly unique, feeling, conscious beings. So, that’s what this film is trying to achieve.

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I noticed—and appreciated—that it was equal parts uplifting and harrowing. So, what aspect of the experience making this film was most difficult for you?

The totality of it. You know when you know something intellectually and then you actually feel it? I had a deeper “ah-ha” moment when I decided to go vegan. The blinders came off 100% and I became very aware that, all around me in the urban environment, animals are everywhere. Animals have been reduced to ingredients. To bits and parts all around us. And we’re so accustomed to it. It’s “normal,” in a way. Quote-unquote, normal. But normal doesn’t mean it’s right. When you grow up with something as normal, you don’t necessarily question it. You need the veil to be lifted. You need that awakening. So, my own awareness was the impetus for me to try to create a film for people that would gently lift the veil. By the end of the film, people leave the theater with a new awareness. And that’s a big task to try to accomplish, but that truly is the goal of the film.

Anything you would go back and change if you could do it all over again? (Apart from setting every caged animal free.)

I feel at peace with the film. In the past, there was always something nagging at me. But, with this project, I feel it’s done. It’s ready to be released.

Please consider supporting Jo-Anne McArthur’s ambitious book project, We Animals, which, once published, will add yet another element to Ghosts’ potent story.

No release is scheduled yet for the U.S. Film distribution leads are warmly welcomed. Please chime in if you know how to help bring Ghosts below the border.

All photos are courtesy of Jo-Anne McArthur / We Animals, except for the shot of the camera photographing the sheep, which is courtesy of Liz Marshall.

 

Eat, Prey, Gamble: Las Vegas is a Vegan Wonderland- By Megan Rascal

April 16, 2013 in Food, Travel, Uncategorized

When it comes to Las Vegas, there are two men in my life: Steve and Ronald. Steve, as in Steve Wynn, is a big-deal iconic Las Vegas casino owner. Apparently he adopted a vegan diet in 2010 and now all of his restaurants (of which there are many) have a special vegan menu in addition to their main menu. I don’t know much about Mr. Wynn, I just know I would jump in front of a train for him. How could I not? Look at this!:
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This beautiful creation is the vegan eggs benedict from Wynn’s restaurant Tableau. It was amazing. And the marble potatoes weren’t bad either. Additionally, the setting is lovely. I felt really fancy, which is the main reason I like going to Vegas anyway. I highly recommend Tableau, especially for brunch, but my favorite Wynn restaurant on my last trip was Sinatra. It’s Italian fine dining and, like always, there’s an impressive vegan menu:
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It’s not a long menu, but the choices are exciting and delicious. Here is the dessert I got, it’s some sort of amazing chocolate mouse construction:
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Don’t be jealous! OK, you can be jealous.

But like I said, Wynn isn’t my only Vegas beau. There’s a handsom devil named Ronald who has always had my heart. OK, I’ve never met him. I don’t even know if there is a “Ronald,” the man, I just know Ronald’s donuts are the best vegan donuts in the country. Maybe the world!

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I don’t know why more than half of the donuts at Ronald’s are vegan, I heard a rumor it was for religious reasons? But really, I do not care–as long as they keep making them! These are classic, old-school donuts; They aren’t caky like so many donuts these days. And they have giant donut twists! And bear claws! And apple fritter things! It’s basically heaven. No trip to Vegas is complete without getting a ton of donuts from Ronald’s. You will probably have to take a cab if you don’t have a car, but it’s worth it.

If you happen to find yourself in the area, you have to patronize the Wynn and Ronald establishments, or you will never be a complete person. It’s sad but true. But why wouldn’t you hit these spots? These two wonderful men are doing all they can to keep vegans plump and happy in the grownup amusement park that is Las Vegas!

The making of our photoshoot for our exclusive Apple line.

November 28, 2012 in Our office, Uncategorized

Just in time for the Holidays, we launched our exclusive Apple UK & US line. We had quite the fun photoshoot with our lovely photographer April. Collaborating , playing with lighting, angles & bouncing ideas off of one another, we  got our creative juices flowin’. So much so that we punctured a hole in our backdrop… we got pretty creative to say the least! Here are a few behind the scene snap shots from the shoot.

 

Shop MATT & NAT for Apple :) UK US

Best, M&N

 

Falafel me crazy!

October 24, 2012 in Food

(photo credit: figgy & Sprout)

I just stumbled upon this photo on our tumblr feed and got excited to discuss falafel. Seriously though, who doesn’t love falafel? This recipe is from figgy & sprout’s blog. They are baked to perfection with pistachio’s & herbs & are gluten free to top it off! I’ve attempted to make it a few times but I wasn’t too successful, unfortunately.  Last night, i have to say I had one of my worst falafel experiences… it was dry and crumbly! Quite upsetting! To make up for it, I had to go to my favorite spot around a few blocks over (I don’t know why i didn’t go there to begin!). It’s called the green panther located in the heart of Montreal’s hipster community in the mile end. Their traditional falafel wrap makes my mouth water. It comes with 5 falafels, cabbage, carrots, pickles, sauekraut, sprouts & tahini : the essentials!

Whether you’re crunching on your falafel sandwich or staring at the many fixies passing you by, it’s a fun place to check out , and do a little people watching at the same time : ) I’m going to attempt this recipe for our next pot luck next week! Wish me luck!

Read more about this Baked Pistachio and Herb Falafel recipe here!

 

Falafel places to check out ! We want to grow our list, Leave us a comment with your favorite falafel spot : )

The green panther : Montreal

Restaurant Nilufar : Montreal

Maoz Vegetarian : Berkley  ( Sad to say this location is now closed! They had the best falafel pizza.. somebody needs to open this place here in Montreal!)

L’As du Falafel: Paris

Best, M&N